How to Verify a Google Business Listing
Google maintains the integrity of its platform by verifying the accuracy, consistency, and authenticity of businesses represented its directory. The verification process can vary depending on the circumstances. The links below will guide you through the verification process and provide additional resources and troubleshooting steps for less-common scenarios.
Common Verification Methods
Here are the most common methods Google uses to verify businesses:
Postcard Verification: Google will send a postcard to the physical address of your business, and this postcard will contain a verification code. You will need to log back into your Google My Business account and enter the code to complete the verification process. This method typically takes about 5 days for the postcard to arrive.
What to Expect: After requesting verification, keep an eye out for a postcard from Google, usually arriving within a week. Be sure not to edit your business name, address, or category, or request a new code while you're waiting—it may delay the process.
Phone Verification: In some cases, Google allows phone verification. Google will call the business phone number listed in your Google My Business account, and you'll need to enter the verification code from the automated call into your account.
What to Expect: A straightforward automated call from Google providing a unique code. Ensure that you have access to the phone number registered on your account and that you can receive and understand the call.
Email Verification: Like phone verification, email verification is also only offered in certain circumstances. Google will send an email to the address listed in your Google My Business account. This email will contain a verification code that you'll need to enter into your account.
What to Expect: An email with a verification code from Google. Make sure your email address is up to date and check your spam folder if you don't see the email.
Video Verification: For businesses that can't receive mail or don't have a listed phone number or email, Google sometimes offers video verification. In this process, Google will schedule a video call with you. During the call, you may be asked to show them your business location, signage, products, or other elements that prove your business operates as described.
What to Expect: You'll need a smartphone or a device with a camera and internet connectivity for the video call. During the scheduled call, be prepared to show your workplace, any signage that verifies your business, and any other evidence that Google may request. It is also recommended to be in a quiet environment to avoid any interruptions during the verification process.
Instant Verification: If you've already verified your business's website with Google Search Console, you might be able to verify your business instantly.
What to Expect: If you're eligible, you'll see the "Verify Now" option when you start the verification process. Note that this method is only available if you're an owner of the business.
Bulk Verification: This is for businesses with 10 or more locations. You can upload all your locations at once, and Google will verify them in bulk.
What to Expect: You'll need to fill out a form in Google My Business to apply for bulk verification. Expect a review process where Google checks your business's information against publicly available records.
Remember, all these steps are designed to ensure the accuracy and consistency of business information on Google. The verification process is crucial to maintain trust in the platform and to protect business owners and consumers alike.