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Troubleshooting Postcard Verification for a Google Business Profile
Troubleshooting Postcard Verification for a Google Business Profile

Common problems related to verification and how to troubleshoot them.

Updated over a week ago

Verifying your business on Google is an essential step for improving your online presence. It not only enhances your visibility on platforms like Google Search and Maps, but also boosts your credibility among potential customers. However, the verification process can sometimes be challenging. In this article, we'll explore some common problems related to Google Business Profile verification via and how to troubleshoot them.

In 2023, Google updated its verification process, so verification by postcard is not always presented as an option. For more details about alternate verification methods, visit the Google Business Profile Help Center and read How to Verify a Google Business Profile.

Understanding the Postcard Verification Process

Before diving into the issues, it's important to understand the verification process. Google typically sends a postcard with a unique verification code to the business address you provide. This postcard should arrive within 14 days. Once you receive it, you'll need to enter the code into your Google Business Profile to complete the verification.

Non-Delivery of Verification Postcard

One of the most common issues is the non-receipt of the verification postcard. If you haven't received the postcard within 14 days, you can request a new one. However, before doing so, double-check your business data to confirm the address is correct.

Verification Code Doesn't Work

If your verification code doesn't work, it's possible that the code has expired (they're valid for 30 days) or there's a mistake in the input. Try entering the code again, making sure you entered it exactly as it appears on the postcard. If it still doesn't work, you might need to request a new verification code.

Someone Else has Claimed Your Business

It can be frustrating to find that your business has been claimed by someone else. If this is the case, you'll need to request ownership of the business listing from the current owner. Google provides a step-by-step process to facilitate this. If the current owner doesn't respond within seven days, you can contact Google Support for more help.

Changes to Business Information Post-Verification

If you've already verified your business and then decided to make changes to the business name, address, or category, you may have to go through the verification process again. This is a precautionary measure by Google to ensure the accuracy of information provided to users.

Dealing with Suspended Accounts

Sometimes, Google may suspend your account if they suspect that it doesn't adhere to their guidelines. If this happens, review Google's guidelines carefully and resolve any violations before submitting an appeal.


Verification of your Google Business Profile is a critical step in establishing your online presence. While it can be a bit daunting, understanding the process and knowing how to navigate potential hiccups can make it significantly easier. Remember, a verified profile is twice as likely to be considered reputable by customers. So, invest the necessary time and effort to ensure your business is verified.

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