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Launching Your Mobile App: What to Expect
Launching Your Mobile App: What to Expect

Discover the steps to launch your mobile app: from testing and submission to review and post-launch support. Get ready for a smooth release!

Updated over 4 months ago

Pushing a mobile app live to the app stores involves several meticulous steps to ensure a smooth launch and optimal performance. Here's an overview of the process:

  1. Final Testing and Quality Assurance: Before submission, we conduct extensive testing to identify and fix any bugs or performance issues. This step is crucial to ensure the app functions seamlessly across different devices and operating systems.

  2. App Store Guidelines Compliance: Each app store has specific guidelines and requirements. We meticulously review and adjust the app to comply with these standards, including design specifications, privacy policies, and content restrictions.

  3. Preparation of Metadata and Assets: We prepare all necessary information and assets required by the app stores, including the app name, description, keywords, release notes, screenshots, and other details. This information is optimized for searchability and user engagement.

  4. Submission to App Stores: The app is then submitted to the respective app stores (Apple App Store & Google Play Store). This involves uploading the app binary, completing the required metadata, and submitting it for review.

  5. App Review Process: Once submitted, the app undergoes a review process by the app store teams. They assess the app for compliance with their guidelines and overall quality. This review period can vary, typically taking from a few days to a week.

  6. Addressing Feedback: If the app store review team identifies any issues or requires modifications, we address their feedback promptly. This may involve making adjustments to the app and resubmitting it for review.

  7. Approval and Release: Upon approval, we set the app to go live. We can schedule a release date or publish it immediately, depending on your preferences and marketing strategy.

  8. Post-Launch Monitoring and Support: After the app is live, we closely monitor its performance and user feedback. We are ready to provide any necessary support, updates, and enhancements to ensure continued success.

Throughout this process, we keep you informed and involved, ensuring transparency and managing expectations effectively. Our goal is to make the launch as smooth and successful as possible, setting a strong foundation for your app’s journey in the market.

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